Branding, the essential element that allows you to exist visually and stand out from the crowd.
Initially, we propose moodboards based on visual universes. The choice of typography, images, pictograms, illustrations...
Together, we go through all the visual elements of a graphic charter to define this universe. Once the universe has been chosen and defined, we can tackle the creation of the visual identity, starting at the beginning: the logo!
Creating a logo is the most important part of creating a visual identity. You'll be given several options, but only one is chosen - the one that represents you!
The logo will be accompanied by a graphic charter detailing its use and variations: typography, colors and visual assets.
Your visual identity can be extended to a variety of media, both visual and editorial. The brandbook brings all these elements together: tone of voice, design system, illustrations.